E-marketing skills course

Overall objective : To enable participants to understand and apply the basic principles of digital marketing, and to use various digital channels to reach the target audience and achieve marketing objectives.

Detailed objectives :

1. Understanding the concept of e-marketing and its importance in the current era.
2. Learn the basic channels of digital marketing (such as social media, email, search engines).
3. Building engaging and impactful digital content strategies.
4. Understand the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
5. Managing advertising campaigns on digital platforms (such as Google Ads, Facebook Ads).
6. Measuring and analyzing the performance of digital marketing campaigns.

Target audience : Marketing executives, entrepreneurs, small and medium-sized business owners, and those interested in entering the field of digital marketing.

Number of days and hours : 3 days, 15 hours.

Training methods : Theoretical lectures, practical workshops on digital marketing tools, case studies of successful marketing campaigns, demonstrations, and group discussions.

Evaluation methods : Digital marketing campaign project (mini), practical exercises evaluation, theoretical tests, and trainer feedback.