Sales Art Course

Overall objective : To provide participants with the skills and techniques necessary to become professional salespeople, able to understand customer needs, build strong relationships, and close deals successfully.

Detailed objectives :

1. Understand the stages of the sales process from prospecting to closing.
2. Develop active listening skills and ask open questions.
3. Master the art of presenting products and services in an attractive and persuasive manner.
4. Handling customer objections and turning them into opportunities.
5. Effectively implement deal closing strategies.
6. Building long-term relationships with customers to ensure loyalty and repeat business.

Target audience : Sales representatives, sales managers, entrepreneurs, and anyone working in direct or indirect sales.

Number of days and hours : 2 days, 10 hours.

Training methods : practical workshops, role-playing of realistic sales scenarios, case studies, video demonstrations, and group discussions.

Assessment methods : Role-play performance evaluation, product demonstration exercises, short tests, and a small sales project.