Strategic planning course

Overall objective : To enable participants to understand and apply the basic concepts and processes of strategic planning, enabling them to formulate clear visions, define goals, and develop plans to achieve sustainable growth for the organization.

Detailed objectives :

1. Understand the concept and importance of strategic planning in the success of organizations.
2. Analysis of the internal and external environment of the organization (SWOT, PESTEL, competitor analysis).
3. Formulating the vision, mission, and core values of the organization.
4. Defining SMART objectives and performance indicators.
5. Developing initiatives and implementation plans to achieve goals.
6. Monitor and evaluate strategic performance and adapt to changes.

Target audience : Senior management, executive directors, department heads, members of strategic planning teams, and entrepreneurs.

Number of days and hours : 4 days, 20 hours.

Training methods : Advanced lectures, strategic planning workshops, case studies of successful planning organizations, group exercises, and in-depth discussions.

Evaluation methods : draft strategic plan for an institution (real or virtual), case analysis, evaluation of participation in exercises, and written tests.