Negotiation and Sales Persuasion Skills Course

Overall objective : To provide participants with advanced negotiation and persuasion strategies and techniques, enabling them to achieve their sales goals and build strong, profitable relationships with clients.

Detailed objectives :

1. Understand the principles and techniques of effective negotiation in a sales context.
2. Develop skills in preparing and planning sales negotiation sessions.
3. Applying psychological and social persuasion techniques in the sales process.
4. Handle customer objections and difficult situations intelligently.
5. Master strategies for closing sales deals effectively.
6. Building long-term, trusting relationships with clients.

Target audience : Sales representatives, sales managers, entrepreneurs, customer service representatives, and anyone whose role requires negotiation and persuasion skills.

Number of days and hours : 3 days, 15 hours.

Training methods : intensive role-playing of sales and negotiation scenarios, realistic case studies, group and individual exercises, video presentations, and interactive discussions.

Evaluation methods : performance evaluation through role-playing, case study analysis, theory tests, and evaluation of the ability to close deals.